Email Marketing Best Practices in Salesforce?

Dear #Trailblazers,

Here in this video, we will talk about what are the email marketing best practices which are very important for Email Marketing and converting more subscribers.

Email Marketing best practices are also very important for the Salesforce Marketing Cloud Email Specialist Exam.

There are many best practices however I have listed the Top 10.

Top 10 email marketing best practices:

1. Get personal
2. Connect the subject line to the first line
3. Send it at the correct time/time it right
4. Keep it short and sweet
5. Be clear and conversational
6. Make Use of Pre-Header
7. Ask customer preferences/feedback
8. Try A/B testing
9. Have a Clear Call to Action
10. Measure, tweak, repeat

1. Get Personal

If you have someone\’s email and name then use Name in the emails and make it more appealing so that your customers can feel it.

For Example, instead of Using like Dear Customer, Dear Valued Customer, or Dear Friend. Use Like Dear Kim, Dear Amit, or Dear John.

When customers know you know them, they pay more attention.

2. Connect the subject line to the first line

An Email Subject line should be interesting and much appealing so that your customer can not stop them from clicking the email.

The Email subject line must be brief about the Email Content.

Don\’t be too cryptic (like “You won’t believe this”) or too general (like “December Newsletter”)

1. Keep them short and sweet
2. Use Your brand for an Advantage
3. Test, test, and test again
4. Try A/B Testing

3. Send it at the correct time/time it right

While sending the emails to your customers choosing the right time is also very important.

If you knock at your customer\’s door at 3:00 AM in the morning then it is of no use.

1. According to Dan Zarella\’s book The Science of Marketing, Open rates are highest early in the morning. 6:00 a.m. is the best time of day to send emails
2. According to the same case study, People also respond well to emails that arrive after they get off work ― between 7 and 10 p.m
3. Avoid the middle of the work day and weekends.
4. Avoid Mondays as customers are stressed

4. Keep it short and sweet

Short and medium-length subject lines have higher open rates than long ones, which ultimately affects conversion rates (the percentage of people who take action based on your email)

5. Be clear and conversational

If you send an email whose content is Hazy, Fuzzy, or hard to read. nobody will take the time to figure it out.

So while putting the content make it personal and conversational. This is a great strength to increase the open rate of your email.

6. Make Use of Pre-Header

Using a Pre-Header in the Email with the Email Subject Line is a great strength to increase the Open Rate and Click Rate for the Email.

The Pre-Header for the emails can be like – Your 40% Off Coupon code is here

7. Ask customer preferences/feedback

Asking questions/feedback from your customers is also one way to show your customers that you care about them and their opinion does matter to them.

Asking \”What do you think?\” or \”Can you give us your opinion?\”.

8. Try A/B Testing

At its core, A/B Testing takes two versions of your email, and tests to see which one works better. Say you want to test subject lines to see which one is more effective.

You can do the A/B testing at various places.

1. From Name
2. Subject Line
3. Pre Header
4. Send Time
5. Content Area

9. Have a Clear Call to Action

When you are designing the emails for your customers, let your customer know what exactly you want them to do.

Some examples for CTA are

1. If you are running an E-Commerce web then start with. Buy, Shop or Order.
2. If you are promoting newsletter or E-Books then Start with Download Now

10. Measure, tweak, repeat

Once you start to A/B test and measure, be ready to keep testing and tweaking in the months ahead.

Thanks for reading. Please share your comments and feedback.

Resorces

1. Salesforce Trailhead
2. Link